It Pays to Pay Attention
Image courtesy of www.fanpop.com
Real-time Social Media Marketing
For some, keeping up with pop culture, politics, sports, world news, and every other topic of conversation you may need to know can be tiresome, overwhelming even.
For Oreo, it’s what keeps them going viral time and time again.
For example, when a power failure caused a full-blown blackout during the 2013 Superbowl, Oreo quickly sprung into action to tweet a clever image of an Oreo cookie in a “blackout” along with the phrase, “You can still dunk in the dark.”
Oreo’s latest real-time marketing tactic came on Monday. After the sex of Price William and Kate Middleton’s royal baby boy was announced, the cookie company tweeted “Long live the creme” with an image of a blue baby bottle next to an Oreo.
The tweets were cute, smart, and got hundreds and hundreds of retweets.
Your small business may not have the resources or need for an entire team of tweeters like we imagine Oreo employs. However, Oreo shows us the impact that a quick-witted, culturally relevant social media campaign can have. And this can be achieved by anyone!
Have something to say about this article?
Leave your comments below or spread the word socially!
Brad
How does the latest news about Oreos being addictive help or hinder their marketing strategy?
BRANDgfx
Well, you’ve heard the old adage that “even bad publicity is better than no publicity”, right?
In all seriousness though – presuming that creating an addictive product wasn’t actually their marketing plan – Oreo’s use of social media is just one strategy that they, and other companies, use to help mitigate bad PR.
It looks like Oreo’s gone silent on this one (so far), but as a company now famous for social media “news-jacking”, it’s a little disappointing they haven’t yet responded with some witty ‘cream vs. powder’ campaign…