Reputation Management on Yelp
As a free online urban city guide, Yelp is a great resource for consumers. Need a new dentist? Looking for the best pizza in town? Yelp is often the first place many people search. But for business owners, reputation management on Yelp can be both a blessing and a curse. Good reviews act as free, positive marketing for a company, while negative and false reviews can be a detriment to future sales.
When people publicly complain about your company, how do you fight back?
Read More»It Pays to Pay Attention
Real-time Social Media Marketing
For some, keeping up with pop culture, politics, sports, world news, and every other topic of conversation you may need to know can be tiresome, overwhelming even.
For Oreo, it’s what keeps them going viral time and time again.
Read More»The Comprehensive List of Ways to Market Your Business
Updated 3/2015
Yes, we know this list is by no means comprehensive. Our apologies for misleading those of you who thought you’d found the holy grail of marketing.
It’s a pretty good start, but since marketing is a fluid profession and, as someone out there’s grand-pappy used to say, “the times be always changin’,” perhaps this is better titled:
The Almost Comprehensive (Always-Expanding-Never-Complete) List of Ways to Market Your Business.
Feel free to send us your own ideas and we’ll keep updating this—at least until blog postings are as passé as operator switchboard gossip…
Read More»Stop Sponsoring Food Eating Contests
Companies who sponsor or support food eating contests don’t get enough bad PR.
Even associated deaths don’t seem to dampen the enthusiasm from sponsors (did you hear about the man dying from a cockroach eating contest?)
Here’s a past-time (sport?) where people eat disgusting amounts of food only to throw it up – while people are starving in the world; in America, in our own communities – and then are given a trophy and money for it!
Read More»Do You Know What Month It Is? (Leveraging awareness months)
Did you know October was Domestic Violence Awareness month?
Seems like now-a-days every month is dedicated to one cause or another. And there are so many to be aware of, it’s hard to keep up.
Leveraging awareness months (or days/weeks)—in addition to holidays, special causes and local and national events relating to your business—is an important factor of your online blogging and content marketing plans.
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